- Industry
- Objective
WooCommerce Performance Optimization
MD-Bio’s WooCommerce site was originally built on the Shoptimizer theme — a theme we still recommend today due to its strong focus on conversion rate optimization (CRO). But even the best themes can run into problems if the backend setup isn’t built to scale.
As their traffic and catalog grew, the cracks began to show. Load times spiked. Pages lagged. Customers were being asked to wait — and in ecommerce, waiting kills conversions.
- Challenge
MD-Bio’s WooCommerce store was facing:
- Sluggish load times across key pages
- Performance issues on mobile and desktop
- Poor scores on Google PageSpeed Insights (42 performance score)
- Missed opportunities due to slow shopping experiences
With no caching, no CDN, and plugin bloat stacking up, their setup wasn’t built to scale.
- Solution
What We Did
We didn’t just toss in an optimization plugin and hope for the best — this was a full-stack performance rebuild.
Optimization Breakdown:
- Moved from shared hosting to Rocket.net
- Switched DNS to Cloudflare
- Removed plugin bloat and replaced bulky features with lighter alternatives
- Compressed and resized all image assets
- Implemented lazy loading for media
- Hosted Google Fonts locally
- Deferred non-critical JavaScript
- Combined and minified CSS & JS files
Tech Stack That Made It Happen
Hosting: Rocket.net
DNS/CDN/Security: Cloudflare Enterprise
Optimization Tools: WP Rocket (premium available for free with Rocket.net hosting)
Theme: Shoptimizer (customized)
This stack gave MD-Bio the performance, control, and infrastructure they needed — without having to rebuild the site from scratch.
- Results
Ecommerce speed score 42 → 99
First Paint
Largest Paint
Blocking Time
Layout Shift
Speed Index
Additional Benefits (Besides Speed)
Improved User Experience
With faster page loads and smoother navigation, MD-Bio’s customers now enjoy a seamless shopping experience across desktop and mobile.
Better Mobile Performance
Higher Technical SEO Readiness
Although no SEO campaign is active, the faster site speed and better performance scores now provide a stronger foundation for future organic growth.
Stronger Infrastructure for Scale
Reduced Plugin Dependence
With fewer plugins running under the hood, site stability, security, and long-term maintainability have all improved.
This wasn’t just a tune-up — it was a full upgrade under the hood, designed to scale with the business as it grows.
🚀 Want a Faster Site Like This?
Site speed isn’t a luxury — it’s a conversion multiplier.
If your WooCommerce store is slowing you down, let’s fix it. Whether you’re dealing with shared hosting, plugin overload, or just poor performance, we’ll help you scale with confidence.
Learn more tips in our WooCommerce Performance Checklist