- Objective
Increasing Podcast Engagement for a Nonprofit Organization in the Breast Health Industry
We are thrilled to present our latest project in collaboration with The Rose, a remarkable non-profit organization dedicated to making a positive impact in the Breast Health community.
The Rose sought a solution that incorporated their growing podcast into their existing website, with a particular emphasis on SEO, a seamless user experience, and integrated audio analytics, courtesy of their trusted vendor, OmnyStudio.
- Solution
Dynamic Podcast Episode Catalog
One of the standout features of this project is the Dynamic Catalog Search Feature. We developed a robust filtering system that empowers visitors to explore The Rose’s podcast episodes with ease. This user-friendly tool allows users to quickly find the content they’re interested in, enhancing the overall browsing experience and making it a breeze for everyone to access the valuable information that The Rose provides through their podcast.
Moreover, this custom tool improves the listening experience by providing users with episode transcripts, photos, and more.
OmnyStudio Integration: Leading on-demand audio analytics
A major triumph of this project lies in our innovative approach to integrating OmnyStudio with WordPress. OmnyStudio’s lack of a dedicated WordPress plugin was not an obstacle for us. We seamlessly integrated their media without having to use their iframe embeds. This ensures that The Rose’s website maintains its visual coherence while still effectively managing their podcast episodes. This integration also enables The Rose to track analytics via OmnyStudio’s world leading on-demand audio analytics tool, providing valuable insights into their podcast’s performance.
- Results
1.6x increase in podcast listeners
The results speak for themselves, as our partnership with The Rose has led to a noticeable increase in podcast engagement. The new tool has attracted more visitors while retaining their attention and encouraging them to explore the extensive podcast catalog. We are immensely proud of the impact this project has had, and we look forward to continuing to support The Rose in their mission to make a difference in the breast health community.
More Listeners
More Downloads
More Plays
More Visits
