Case Studies — Honeylu’s Coffee

Top 3 ranking in local search results

Dominate Rankings for Locally Owned Coffee Shop

Honeylu’s came to PRIMECUT looking for a simple website upgrade. After seeing how well the website turned out, they wanted to know how we could increase their online visibility as well. Their primary goal was to increase mobile coffee orders, and to rank for local coffee shop search terms.

Responsive Web Design and Development

We ditched their outdated website and started from scratch with a custom responsive website built in WordPress. Using the WordPress platform allows us to keep cost down for the client and makes it easy for them to make website edits without any coding experience.

We built their new site with usability and performance in mind, because we knew that most of their online traffic would be mobile users looking for a local coffee shop.

Organic Search + Local SEO

Honeylu’s is family-owned craft coffee shop that depends on local search for the majority of their new business. When our partnership began, they weren’t ranking for any keywords at all. To make things worse, their Google Business listing wasn’t showing in the local 3-Pack.

We began targeting high-value keywords and implemented our SEO best practices throughout the website. Due to the fact that proximity is the deciding factor for most of their customers, we knew that having location-specific keywords and the correct business details would give them a huge boost. Within the first year, we were already seeing their organic traffic triple.

Our ongoing SEO strategy includes link-building, authority outreach, monthly content generation, and ongoing user experience optimization and keyword research. Building authority online with Search Engine Optimization takes time and commitment, which is why we’re constantly fine-tuning their website for optimal visibility.