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Case Studies — Recoil Racing

How We Helped Recoil Racing get a $40K Sale From One Click

  • Objective

Website + Scalable Growth Plan for a High-Performance Auto Brand

Recoil Racing came to us at a critical point. Their YouTube channel was growing fast, and they had built a strong reputation in the high-performance auto scene — but they didn’t have a website. No storefront. No funnel. No way to convert interest into customers. That’s where we came in.
Recoil Web Design
  • The Challenge

Building from scratch — and getting found

With a fast-growing audience and no web presence, Recoil needed more than just a website. They needed a full-growth strategy that could:

  • Capture traffic for niche search terms like “dyno tuning near me” and vehicle-specific queries
  • Convert leads into booked services
  • Eventually, support e-commerce sales for parts and packages
  • Our Approach

A flexible growth plan, from launch to scale

We kicked things off with a custom WordPress build tailored for performance services and local SEO. The design was bold, clean, and conversion-driven — leveraging strong visuals, service-specific landing pages, and key social proof. From there, we rolled out a phased growth plan alternating between SEO and Paid Search. Once traffic was coming in consistently, we expanded the site with WooCommerce to support eCommerce for performance packages.

Highlights of the Build

  • High-contrast, high-impact design tailored to the performance auto space
  • Custom service pages targeting keywords like “Dyno Tuning Houston” and “C8 Z06 Performance Packages”
  • Ongoing SEO with keyword-optimized content and technical tuning
  • Google Ads campaigns optimized for conversion, not just clicks
  • WooCommerce integration for selling upgrade packages directly
  • Results

Performance you can measure

Paid Search

To kickstart momentum, we launched targeted Google Ads campaigns aimed at performance-focused car enthusiasts. We structured the account for efficiency, filtered out low-intent searches, and optimized creative for conversions — not just clicks. The result: over 4,000 qualified visits, a 4.23% conversion rate, and a cost per conversion under $54. In a space where one client can generate tens of thousands in revenue, this gave Recoil Racing a high-leverage, scalable channel from day one.
4,320

Total Clicks

186

Tracked Conversions

4.23%

Conversion Rate

$53.78

Cost per Conversion

Paid Search At Work

Campaign performance over time — driving steady, qualified conversions at under $54 per lead.
Paid Search Performance

Each tracked conversion cost under $54 — a strong position in a market where even one closed deal can return 20x that spend.

SEO & Organic Traffic

We approached SEO as a long-term growth lever for Recoil Racing. By building out service-specific landing pages and targeting high-intent keywords — especially make and model combinations — we turned organic traffic into a reliable lead source. Over 10,000 new users visited the site, with Organic Search becoming the top-performing channel. That traffic didn’t just show up — it converted. One visit alone led to a $40,000 sale, covering months of marketing investment in a single win.

10,248

New Users

3,826

Users from Organic Search

71.89%

Engagement from SEO

$40,000

Largest Sale from Organic

SEO Performance
Google traffic steadily climbed month after month — accounting for over 85% of organic users.
Note: Stats above reflect site-wide totals and SEO performance across multiple reports.
  • What's Next?

More traffic. More sales. More scale.

We’re continuing to support Recoil with strategy and optimizations as their product line grows. When you start with a flexible growth foundation, the only direction is up.

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