- Objective
Build Lasting Organic Authority for High-Risk E-commerce Business
We helped this high-risk e-commerce business launch a new high-end knife brand from scratch. After seeing how well the website turned out, they wanted to know how we could increase their online visibility as well. Their primary goal was to increase online knife orders, and to rank for OTF Knife search terms.
- Solution
Responsive Web Design and Development
We built their new site with usability and performance in mind, because we knew that most of their online traffic would be mobile users browsing for knife deals.
Organic Search + Local SEO
We began targeting high-value keywords and implemented our SEO best practices throughout the website. Knives are considered high-risk when it comes to credit card processing, so we had to ensure that our SEO strategy was air tight. If they were to get blacklisted, their sales would plummet.
Our ongoing SEO strategy included link-building, authority outreach, monthly content generation, and ongoing user experience optimization and keyword research. Building authority online with Search Engine Optimization takes time and commitment, which is why we’re constantly fine-tuning their website for optimal visibility.
- Results
6x increase in organic revenue
Our local search campaign paid off immediately. Within the first year, we were already seeing their mobile orders triple. Additionally, year over year numbers show clear growth in impressions, clicks, and postion.
More Revenue
More Traffic
More Clicks
More Impressions
