A good optimizer is multi-dimensional
A good optimizer has mastered multiple disciplines, and is always looking to expand their tool belt. Being a design guru or analytics wizard isn’t enough. A careful balance of science and craft is needed to fully understand the dynamic nature of optimization.
Optimization is not a Checklist
It’s important to understand context and ask the right questions. This will directly impact your goals. The questions you ask an oil and gas client will be much different than the ones you ask a lawyer. We tailor our optimization process to maximize ROI and avoid wasted time or money.