What is SEO?

what is search engine optimization

What is Search Engine Optimization

Search Engine Optimization is all about helping search engines crawl, index and understand the content on your website. SEO increases organic traffic to your website over time, helping users discover your content.
81% of people perform some type of online research before making a large purchase. If your business isn’t ranking well in search results, then you’re losing out on valuable search traffic. To remain competitive, you should always be testing, refining, and optimizing your website.

Our SEO Process

Discovery

We begin our SEO process with a brief meeting to discuss goals and metrics, review the competitive landscape, and to outline how we’ll track and report our upcoming SEO campaign. Action items include: keyword targeting; traffic analysis; URL structuring; robots.txt and sitemap.xml submission; Google Search Console setup; Google My Business setup; as well as a user experience audit to uncover anything that might be preventing users from completing your goals.

On-page Optimization

This is where we focus on page layout and how your content is structured. Organizing your content in a way that ranks for certain keywords and key phrases not only helps with search results, but also increases the overall usability of your website. Action items include: optimizing title tags and meta descriptions; adjusting heading taxonomy and page layout; and proper interlinking.

Off-page Optimization

Off-page optimization focuses on your website’s overall authority, which is ultimately determined by what other people say about your website. The first step in off-page optimization is to make sure that all of your business information, like address and phone number, is consistent across all platforms (including social media) as well as any relevant business directories. This is also where we begin to monitor backlinks as well as promote the website using various social channels.

Advanced Optimization

Once our keywords, site structure, and business listings have all been optimized – we typically begin to see some improvement in rankings. To keep the momentum going, its imperative that you develop and promote fresh content on an ongoing basis. Your content should be relevant to your audience and should provide some sort of value. If your content is relevant and provides value to your audience, then they’re more likely to share it with their network. The more people that link to your web pages, the more authority search engines think you have. The SEO long game is all about continuously building inbound link equity month after month, year after year.

SEO Glossary

Crawler

Automated software that crawls (fetches) pages from the web and indexes them.

Keywords

Keywords are words or phrases that act as the primary focus for a given page or website.

Index

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Crawl

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Googlebot

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301 Redirect

301 redirect is a permanent redirection to a different web page. It tells search engines that the page they’re trying to access has changed its address permanently.

Alt Tag

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Meta Description

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On-page SEO

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Off-page SEO

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Deep Linking

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XML Sitemap

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SERP

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Backlinks

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Canonical Tag

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