Scalable Brand Identity
Responsive logos can be scaled to fit different marketing channels. For example, a wide logo may not be best suited for a square icon, complex fonts may not be legible on smaller devices. This method ensures clear brand communication in all instances.
Why Responsive Beats Rigid
Every marketing channel comes with its own set of restrictions that require a specific style of communication. To remain competitive, brands must learn to communicate effectively through any medium - whether it's social media, print, environmental, or all of the above. A rigid identity system falls flat when compared to the versatility of a responsive brand identity.
Is My Logo My Brand?
Your logo is only one small piece of your brand. Your brand encompasses everything from the way your team answers the phone to the messaging on your website. Designers make logos, but reputations build brands.
Logo design can be a tedious process without a clear goal in mind. Be sure to define your brand strategy before beginning the design process.
// Define Brand Strategy
Avoiding burning valuable time and energy by addressing the big picture questions first. What are my goals? What am I trying to communicate? Who am I speaking to?
// Design for Clarity
Simple is usually better. Consider how your brand will translate in one color or at super small scales.
// Design for Agility
Versatility is key. Your logo should be flexible enough to be used in any medium without losing brand impact.
What Are Brand Guidelines?
Brand guidelines are a great tool to ensure consistent and effective brand positioning for any application. Guidelines help define brand standards for an organization to follow both internally by owners, and staff, and externally by partners and vendors. This ensures that the feeling and impact of your brand is never compromised.