Origin Story

How It All Began

We sat down for an interview with the founders over at PrimeCut Co. to see how they got started and where they see themselves going.

How did you guys meet?

Josh and I met on orientation day at the Art Institute. We tackled group projects together and eventually started taking on outside web design clients for some extra cash.

Chris

I met Chris at a local marketing agency and then Josh joined a short time later.

Josh

Yeah, we’ve known each other for a while. We hit it off pretty well while working together and became friends outside of work.

Brandon

Why start a business?

I’ve always known I was gonna start a business. I was just waiting for an opportunity. Conversion Rate Optimization was that opportunity. At the time, our current employer didn’t see the value in it. I wanted to be ahead of the game.

Josh

Learning about CRO really inspired me to start an optimization company without all the pitfalls of a typical marketing agency. We wanted to build something with real value. At the time, nobody was talking about CRO.

Chris

After seeing first-hand how effective we were as department leaders at our old agency, starting our own company was the obvious natural progression.

Brandon

How do you guys mesh so well?

We all have very different personalities, but our differences are what make us work so well together. I’m a morning person, and Josh and Chris are night owls. As a company, we never sleep!

Brandon

Yeah. I’d say I’m more of the investigator type. Focused on the way things work. Brandon is more of a dreamer. Chris falls somewhere in between. He’s super analytical, but also really creative.

Josh

Exactly. We also share a lot of the same interests outside of work.

Chris

Why the name PrimeCut?

We set out to form a team of the best optimizers and creatives in the Houston area. We were looking for something that said “best of the best”.

Josh

We spent months throwing around ideas, but PrimeCut really stuck. It sort of makes you wonder what we do, but definitely communicates a sense of quality.

Brandon

We wanted a name that was memorable and could provide a solid foundation for branding. We love our brand.

Chris

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