Field Notes

What is Search Engine Optimization?

When relating to Internet Marketing, Search Engine Optimization (often abbreviated as SEO) is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. Read more

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Tags: Marketing 101, SEO
What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

In internet marketing, Conversion Rate Optimization (often abbreviated as CRO) is the practice of increasing the percentage of website visitors that take a specific action. In this blog post, we'll discuss what CRO is and how it can help your business. Read more

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Tags: Conversion Rate Optimization, CRO, Marketing 101