2018 Logo Book
This year we were extremely fortunate to work with many amazing companies. Several of those companies entrusted us the privilege of building them a new brand. Here are a few of the awesome logos that we crafted this year.
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What is a Responsive Logo?
Responsive logos can be scaled to fit different marketing channels. For example, a wide logo may not be best suited for a square icon, complex fonts may not be legible on smaller devices. This method ensures clear brand communication in all instances.
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Logo vs Brand
Branding is one of the most misunderstood aspects of marketing. Often confused with logo design, branding is typically half-baked and ineffective. So, what's the difference?
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Science and Craft
A good optimizer is multi-dimensional. Being a design guru or analytics wizard isn't enough. A careful balance of science and craft is needed to fully understand the dynamic nature of optimization.
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Origin Story
We sat down for an interview with the founders over at PrimeCut Co. to see how they got started and where they see themselves going.
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Our Standards
Our standards represent the core values that guide us in our personal and professional lives. These values hold us accountable and keep us sharp through thick and thin.
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What Is CRO?
In internet marketing, Conversion Rate Optimization (CRO) is the practice of increasing the percentage of website visitors that take a specific action. In this blog post, we'll discuss what CRO is and how it can help your business.
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What is SEO?
When relating to Internet Marketing, Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results.