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2018 Logo Book

This year we were extremely fortunate to work with many amazing companies. Several of those companies entrusted us the privilege of building them a new brand. Here are a few of the awesome logos that we crafted this year.

What is a Responsive Logo?

Responsive logos can be scaled to fit different marketing channels. For example, a wide logo may not be best suited for a square icon, complex fonts may not be legible on smaller devices. This method ensures clear brand communication in all instances.

Logo vs Brand

Branding is one of the most misunderstood aspects of marketing. Often confused with logo design, branding is typically half-baked and ineffective. So, what's the difference?

Science and Craft

A good optimizer is multi-dimensional. Being a design guru or analytics wizard isn't enough. A careful balance of science and craft is needed to fully understand the dynamic nature of optimization.

Origin Story

We sat down for an interview with the founders over at PrimeCut Co. to see how they got started and where they see themselves going.

Our Standards

Our standards represent the core values that guide us in our personal and professional lives. These values hold us accountable and keep us sharp through thick and thin.

What Is CRO?

In internet marketing, Conversion Rate Optimization (CRO) is the practice of increasing the percentage of website visitors that take a specific action. In this blog post, we'll discuss what CRO is and how it can help your business.

What is SEO?

When relating to Internet Marketing, Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results.

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