Conversion Rate Optimization

Conversion Rate Optimization takes a scientific approach to maximizing revenue potential for your online business.
Successful business owners understand the importance of continuously optimizing their website for conversions. Our conversion rate optimization experts analyze your online business to uncover actionable insights that boost your return on investment.
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What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) makes continuous improvements to your website that increase user conversions over time. A user conversion occurs when a visitor becomes a customer. Conversion rate can be measured by dividing goal completions by the total amount of website traffic.
Goal completions are defined by your CRO strategy, and can be anything from a phone call to an ecommerce purchase. By setting goals, optimizers are able to accurately track and measure conversion lift.
what is conversion rate optimization
digital marketing strategies
Qualify Leads

Lower your customer acquisition cost by qualifying your leads.

Improve UX

Continuously improve your website's user experience.

Lift Conversions

Lift your website's conversion rate with objective processes.

Increase ROI

Increase profits and generate more revenue for your online business.

Boost Customer Value

Keep your customers coming back time and time again.

Test Your Ideas

Optimize intelligently by testing ideas against each other.

Top 5 Conversion Rate Optimization Strategies


Always be running one or two A/B tests.

Instead of relying on opinions or hunches, test your ideas to see what actually works and what doesn’t.

Test high-traffic landing pages first.

Star testing with high-traffic pages first. More traffic means more statistical significance for your A/B tests.

Use the PIE framework to prioritize testing.

The PIE framework prioritizes testing using Potential (how much upside is there?), Importance (how valuable is it?), and Ease (how easily can we launch this test?


Leverage tracking tools like Hotjar.

Conversion Rate Optimization tools like Hotjar provide valuable insights like screen recordings, heatmaps, and user journey data.

Utilize trust signals like reviews and certifications.

People buy from companies they trust. Product ratings, testimonials, and certifications all help build trust with your users.
conversion rate optimization strategies

Conversion Rate Optimization Services

Conversion Rate Optimization increases profit per user on your website. By reducing friction and increasing user confidence, Conversion Rate Optimization helps increase revenue for your online business. If you’re not constantly testing and analyzing your website traffic, there’s a good chance you’re leaving money on the table.

Heat maps help you make intelligent content and page layout optimizations.

User Behavior

Tracking user behavior helps identify friction points and areas of opportunity.

Exit Surveys

Exit surveys shed light on user behavior and help to identify leaks in your website.

A/B Testing

A/B testing, or split testing, is randomized experimentation that tests website variations.

Multivariate Testing

Multivariate testing measures multiple elements of a webpage at the same time.

UX Refinement

User experience refinement focuses on usability, accessibility, and conversion.

Performance Audit

We test website speed, ease of use, and overall performance.

ROI Analysis

Is your website giving you a positive return on investment?

Conversion Rate Optimization FAQ

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) makes incremental improvements to your website that increase the percentage of visitors that convert into customers. Your website’s conversion rate can be found by dividing goal completions by the total amount of website traffic in a given period.

What is Your CRO Process?

Our Conversion Rate Optimization process begins with a baseline analysis of your website using Google Analytics. Then, we identify your highest-traffic landing pages to begin testing for conversion opportunities. Using tools like Google Optimize and Hotjar, we’re able to make informed testing decisions without wasting your time or money. It typically takes 30 to 60 days to reach statistical significance, at which point we report our findings and adjust our strategy accordingly.

Does my Ecommerce Business Need CRO?

Absolutely! Ecommerce Conversion Rate Optimization gives you the ability to make data-driven decisions that maximize profits for your online business. Ecommerce websites are typically the best candidates for CRO because they’re higher in traffic and usually involve more complex user events that we can track and analyze.

What are the Best Conversion Optimization Tools?

We use a blend of Conversion Rate Optimization tools to help our clients become more profitable online. The most common tools we use are Google Optimize, Google Analytics, and Hotjar.

Start Growing Your Online Business Today

Schedule a free consultation with PRIMECUT to learn how we can grow your online business.

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